Our Story

Built on Results. Trusted for Decades.

ROI Marketing has been the behind-the-scenes marketing team for industrial and B2B companies since 1999. No fluff. No trend-chasing. Just marketing that drives revenue.

Work With Us
25+Years in Business
15Avg. Client Years
B2BIndustrial Focus
ILChicago Area Based
Cherise Kennerley, Founder of ROI Marketing
Founder & Principal

Cherise Kennerley

Twenty-five years ago, Cherise Kennerley built ROI Marketing around a single idea: industrial and B2B companies deserve marketing that actually works, delivered by someone who understands how those businesses operate.

That means understanding the sales cycle, the technical buyer, the trade show floor, and the difference between a lead and a qualified opportunity. It means knowing when to run a campaign and when to fix the foundation first.

Cherise has spent her career embedded in manufacturing, distribution, and industrial services companies, acting as the marketing leader most of them needed but couldn't justify hiring full-time. The result is a roster of long-term client relationships, with an average tenure of 15 years.

"I share my experience and translate it directly into your business. The goal is always the same: marketing that produces revenue."

Cherise Kennerley, Founder
How We Work

What We Believe About Marketing

These aren't mission statement words. They're the principles behind every recommendation we make and every program we run.

Industry First

We understand the industrial and B2B world. That context changes everything, from how we write copy to which channels we prioritize.

Revenue Focused

Awareness without leads is a hobby. Everything we build is designed to move prospects toward a decision.

Original Content

We write everything from scratch. Original content performs better in search, builds more trust, and actually sounds like your company.

Long-Term Relationships

We don't do quick wins and disappear. Our clients average 15 years with us because the work keeps producing results.

Strategic Thinking

We plan before we execute. A great-looking campaign with no strategy behind it is money you won't get back.

Honest Counsel

We'll tell you what isn't working and why, even when it's uncomfortable. You deserve that from your marketing partner.

Our Track Record

25 Years of Building What Works

ROI Marketing has grown alongside the clients we serve. Every chapter of our history reflects a commitment to staying ahead of what industrial buyers actually respond to.

  • 1999

    Founded in the Chicago Area

    ROI Marketing launched with a focus on B2B industrial companies that needed real marketing expertise without the overhead of a full internal department.

  • Early 2000s

    Trade Show and Print Programs

    Built comprehensive trade show programs for manufacturing clients, covering pre-show outreach, on-site strategy, and post-show lead follow-up.

  • Mid 2000s

    Digital Integration

    Added SEO, email marketing, and digital advertising to our core services as the industrial buyer's research process moved online.

  • 2010s

    Content-Driven Authority Program

    Developed our proprietary Authority Link Building program, using original content and strategic backlinks to drive organic lead generation for clients.

  • 2015+

    Brand Naming and Identity Work

    Expanded into company naming using Latin and Greek methodology, creating brand names rooted in meaning, such as Captum Technologies.

  • Today

    AI-Enhanced Marketing Intelligence

    Integrating AI tools into audience research, content strategy, and predictive analytics while keeping human expertise and original thinking at the center.

Retention That Speaks for Itself

Our average client relationship is 15 years. That's not an accident. It's what happens when the work keeps producing results and the relationship is built on trust.

Built for Industrial B2B

We know the difference between marketing to a purchasing manager and marketing to a consumer. Our entire methodology is designed around the industrial buyer's decision process.

Chicago Area Rooted

Based in Lake Forest, IL, with deep roots in the Midwest industrial and manufacturing corridor. We understand this market from the inside.

Sectors We Know

Industries We Serve

Our background is in the industries that make, move, and maintain things. If your buyers are technical, experienced, and skeptical of marketing spin, you're in the right place.

Manufacturing
Distribution
Construction & Trades
Industrial Equipment
Chemical & Process
Electrical & Controls
Maintenance & Service
Packaging & Logistics
B2B Professional Services
Technical Consulting
Trades
Agriculture

Ready to See What 25 Years of Experience Can Do for Your Pipeline?

Let's talk about where you are and where you want to be. No pitch decks. Just a real conversation.

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