Precision Advertising (Google Ads & Paid Media) | ROI Marketing

Google Ads and Paid Media

Paid Advertising Should Pay. Most Campaigns Don't.

Google Ads is one of the most powerful tools in B2B marketing when managed properly. The issue is that most Google Ads campaigns are not managed properly. Broad keyword targeting wastes money on searches that will never convert. Poor ad copy drives clicks from people who are not your buyers. Landing pages that do not match the ad promise destroy the conversion. Weak reporting makes it impossible to know what is actually working.

We build and manage campaigns for B2B and industrial companies with discipline. That means tight keyword targeting, negative keyword management, ad copy that speaks to your specific buyer, landing pages optimized for conversion, and reporting that tells you what you need to know.

You should be able to see exactly what each lead cost and what it converted to. We make that possible.

Campaign Management

How We Build and Manage Your Campaigns

Keyword Research and Strategy

We identify the specific terms your buyers use when they are ready to evaluate vendors. We also build a negative keyword list from the start to eliminate irrelevant traffic.

Ad Copy Development

Copy written specifically for your buyer at the stage they are in. We test multiple variations to find what drives the highest quality clicks.

Landing Page Optimization

An ad that sends traffic to your homepage is a waste. We build or optimize landing pages that match the ad message and are built around conversion.

Bid Management

Regular bid adjustments based on performance data. We do not set campaigns and forget them. Active management is what separates good results from average ones.

Remarketing Campaigns

B2B buyers rarely convert on a first visit. Remarketing keeps your company visible to prospects who have already shown interest, at a fraction of the cost of acquisition campaigns.

Monthly Performance Reporting

Clear reports that show cost per click, cost per lead, conversion rates, and campaign ROI. We talk through what the numbers mean and what we are adjusting.